If you’re running for office or advancing a cause, you absolutely need an email newsletter. It’s a low-cost way to keep your supporters engaged, raise money, get out the vote and draw new people into the fold. While political campaign email newsletters are relatively cheap, they’re not easy. Here are 9 tips to send more … Read more
Washington hangs on every word uttered during Sunday shows like NBC’s “Meet the Press,” ABC’s “This Week” and CBS’s “Face the Nation.” North Carolina doesn’t quite have an exact equivalent. But the state has plenty of TV and radio programs that command the attention of political insiders. These shows regularly bring in high-profile guests, and … Read more
House Speaker Tim Moore is in North Carolina’s top echelon of elected officials using digital content for political advantage. His team regularly posts updates on the SpeakerMoore.com domain explaining actions the General Assembly has taken or celebrating successes. Moore’s most popular post of the year came right at the end, posted December 19 with the … Read more
We are well into the internet age, and political campaigns have known the power of the web for more than a decade. But the state of most political campaign websites is horribly dated — from local races all the way up to the Congressional level. As a political journalist, consultant and content expert, it hurts … Read more
Looking to boost your campaign content? Find out how we can help. Get a leg up on your next campaign with our free guide to digital content 1) Millennials don’t answer their door, watch live TV or read their mail. Yes, the older demographic still votes in much higher numbers. But as Millennials age as … Read more