How much money it takes to win North Carolina elections

Money isn’t the only factor in winning elections — but it is a major one. Campaign spending is one of the main determinants of whether a candidate can be viable for a particular race. That’s why Longleaf Politics scoured campaign finance records to find out exactly how much money it takes to win different types … Read more

9 ways to send better political campaign email newsletters

If you’re running for office or advancing a cause, you absolutely need an email newsletter. It’s a low-cost way to keep your supporters engaged, raise money, get out the vote and draw new people into the fold. While political campaign email newsletters are relatively cheap, they’re not easy. Here are 9 tips to send more … Read more

The most influential political TV and radio shows in North Carolina

Washington hangs on every word uttered during Sunday shows like NBC’s “Meet the Press,” ABC’s “This Week” and CBS’s “Face the Nation.” North Carolina doesn’t quite have an exact equivalent. But the state has plenty of TV and radio programs that command the attention of political insiders. These shows regularly bring in high-profile guests, and … Read more

Guide to North Carolina political consultants

Serious about running for office? Then certainly you’ve considered hiring a political consultant. The world of North Carolina political consulting is highly dependent on networking and personal connections. We tried to peel back the curtain a bit to give you a sense of who the power players are behind the scenes. This guide is limited … Read more

How House Speaker Tim Moore got 6,000+ shares on a single blog post

House Speaker Tim Moore is in North Carolina’s top echelon of elected officials using digital content for political advantage. His team regularly posts updates on the domain explaining actions the General Assembly has taken or celebrating successes. Moore’s most popular post of the year came right at the end, posted December 19 with the … Read more