So you’ve decided to run for something. Fantastic! But do you actually want to win? While a good message is key to running for office, it takes more than that to actually win. Here’s the complete guide to getting elected for the first time. The following tips are based on more than a decade of experience … Read more
The campaign treasurer is the most valuable staff person on a candidate’s road to elected office. This person handles the lifeblood of politics — money — and is the most directly responsible for keeping the candidate out of jail. It sounds high-pressure, but both the federal and North Carolina elections authorities make it fairly easy … Read more
Candidates campaigning for the same political office can have radically different styles. But they all tend to fall into one of several categories. Here are the 7 most common styles of political campaigning you’ll see in North Carolina. Biographic campaigning This campaign style is less about what you’ll do and more about what you’ve done. … Read more
Looking to boost your campaign content? Find out how we can help. Get a leg up on your next campaign with our free guide to digital content 1) Millennials don’t answer their door, watch live TV or read their mail. Yes, the older demographic still votes in much higher numbers. But as Millennials age as … Read more
As campaign season heats up in North Carolina, I don’t blame you if you forget what decade you’re in. Even as the digital and media landscape is rapidly changing, campaign ads from even the youngest and best-funded candidates in North Carolina do not look any different from the ones run in 2008 — or even 1998. … Read more